| ADV 993I | Adv Th Seminar I | Adv Th Seminar I |
| ADV 993II | Adv Th Seminar Ii | Adv Th Seminar Ii |
| ADV 2100 | Advtsng Fundamentals | Advtsng Fundamentals |
| ADV 2110 | Advtsng Print Prodtn | Advtsng Print Prodtn |
| ADV 2121 | Radio & Tel Advert | Radio & Tel Advert |
| ADV 2130 | Adv Copy | Adv Copy |
| ADV 2141 | Broadcst Advtng Prod | Broadcst Advtng Prod |
| ADV 2151 | Dir Mail & Resp Adv | Dir Mail & Resp Adv |
| ADV 2170 | Public Rel | Public Rel |
| ADV 3100 | Advertising Princple | Advertising Princple |
| ADV 3110 | Advtsng Print Prodtn | Advtsng Print Prodtn |
| ADV 3120 | Advrtsng Media | Advrtsng Media |
| ADV 3130 | Advertising Copy | Advertising Copy |
| ADV 3141 | Broadcast Advtng Prd | Broadcast Advtng Prd |
| ADV 3151 | Direct Marketing | Direct Marketing |
| ADV 3170 | Public Relations | Public Relations |
| ADV 3180 | Publicity & Promoton | Publicity & Promoton |
| ADV 4100 | Adv Cmpgs: Plan&Exec | Adv Cmpgs: Plan&Exec |
| ADV 4120 | Advertising Media | Advertising Media |
| ADV 4180 | Publicity & Promotn | Publicity & Promotn |
| ADV 5000 | Independent Study Advertising I | Independent Study Advertising I |
| ADV 5100 | Adv Trng Prog I | Adv Trng Prog I |
| ADV 5110 | Adv Trng Prog II | Adv Trng Prog II |
| ADV 5150 | Adv Cmpn Plan & Exec | Adv Cmpn Plan & Exec |
| ADV 7000 | Advertising Elective | Advertising Elective |
| ADV 7050 | Advertising Intermed Elective | Advertising Intermed Elective |
| ADV 7100 | Advertising Advanced Elec | Advertising Advanced Elec |
| ADV 9701 | Adv Principles | Adv Principles |
| ADV 9720 | Advertising Res | Advertising Res |
| ADV 9723 | Campaigns & Media | Campaigns & Media |
| ADV 9724 | Broadcast Advt Probs | Broadcast Advt Probs |
| ADV 9725 | Advt Copy Technqs | Advt Copy Technqs |
| ADV 9726 | Direct Mail Prob | Direct Mail Prob |
| ADV 9727 | Adv Mgt & Strategy | Adv Mgt & Strategy |
| ADV 9728 | Media Plan & Analys | Media Plan & Analys |
| ADV 9729 | Contmpory Issus Advt | Contmpory Issus Advt |
| ADV 99001 | Res Method For Sem | Res Method For Sem |
| ADV 99002 | Reserch Seminar | Reserch Seminar |
| ADV 99011 | Res Sem I | Res Sem I |
| ADV 99012 | Res Sem II | Res Sem II |
| ADV 99301 | Res Mthd For Thesis | Res Mthd For Thesis |
| ADV 99302 | Thesis | Thesis |
| BUS 1000 | Introduction to Business | This course provides an overview of how the world of business works. The class is broken into four distinct parts: finance, marketing, management, and an introductory section that covers ethics, global business, and economics.Each of these areas cove... |
| BUS 1000H | Honors - Introduction to Business | This course provides an overview of how the world of business works. The class is broken into four distinct parts: finance, marketing, management, and an introductory section that covers ethics, global business, and economics. Each of these areas cov... |
| BUS 1011 | Business Fundamentals: The Contemporary Business Landscape | This is a required introductory course for all business majors at the Zicklin School of Business, including transfer students. In a setting that emphasizes communication and quantitative skills, including spreadsheets, this course introduces students... |
| BUS 1011H | Honors Business Fundamentals: The Contemporary Business Landscape | This is a required introductory course for all business majors at the Zicklin School of Business, including transfer students. In a setting that emphasizes communication and quantitative skills, including spreadsheets, this course introduces students... |
| BUS 2000 | Business Fundamentals: The Contemporary Business Landscape | This is a required introductory course for business majors at Zicklin School of Business, including both Zicklin students and transfer students. The course stresses five pillars essential for success in business: (1) quantitative analysis; (2) commun... |
| BUS 2000H | Honors Business Fundamentals: The Contemporary Business Landscape | This is a required introductory course for business majors at Zicklin School of Business, including both Zicklin students and transfer students. The course stresses five pillars essential for success in business: (1) quantitative analysis; (2) commun... |
| BUS 9551 | Business Communication I | In today's professional job market, it is essential to have excellent written and oral communication skills. In this course, students will gain the skills and strategies needed to enhance their business communication. Students will learn advanced tec... |
| BUS 9552 | Business Communication II: Communicating Quantitative and Technical Information | As opportunities in the business services sector expand, professionals face increasing specialization complicated by the need to convey complex quantitative and technical information to diverse audiences in both formal and informal settings. This cou... |
| BUS 9553 | Business Communication II: Leadership Communication: Writing and Speaking with Authority | This course concentrates on the communicator who must lead, instruct, and motivate others in the workplace. How do leaders change their personal style as they take on management responsibilities? How do they choose the words and the tone that will be... |
| BUS 9558 | Strategic Business Communication | This course introduces students to the importance of communication skills to current or future business leaders, provides instruction in essential communication competencies, highlights fundamental communication attributes and discipline, and embeds... |
| CRT 1900 | Merc Cr & Coll Mgt | Merc Cr & Coll Mgt |
| IBS 993I | Seminar I | Seminar I |
| IBS 993II | Seminar Ii | Seminar Ii |
| IBS 3000 | Technology, Innovation, and the Global Enterprise | This course is designed to give students an understanding of: How information technology has created a fertile ground for the emergence of commerce on the Internet; How firms are using the new technology to create innovative offerings and sustain com... |
| IBS 3093 | Special Topics in International Business | This course focuses on timely and relevant topics in international business that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and additional pre-re... |
| IBS 3094 | Special Topics in International Business | This course focuses on timely and relevant topics in international business that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and additional pre-re... |
| IBS 4091 | Special Topics in International Business | This course focuses on timely and relevant topics in international business that are not covered in the regular curriculum.The areas of study are determined each semester by the instructor offering the course. The course topics and additional pre-req... |
| IBS 4092 | Special Topics in International Business | This course focuses on timely and relevant topics in international business that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and additional pre-re... |
| IBS 4093 | Special Topics in International Business | This course focuses on timely andrelevant topics in international businessthat are not covered in the regularcurriculum. The areas of study aredetermined each semester by theinstructor offering the course. The coursetopics and additional pre-requisit... |
| IBS 4094 | Special Topics in International Business | This course focuses on timely and relevant topics in international business that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and additional pre-re... |
| IBS 4200 | International Markets, Cultures and Institutions | This course provides an understanding of the historical, economic, social, cultural, and political influences shaping national/international business environments and the effect of such influences on international-business systems and firms. More spe... |
| IBS 5000 | Independent Study in International Business I | This course provides students who have a deep interest in a particular topic in international business with the opportunity to explore it in-depth with faculty supervision. |
| IBS 5350 | Special Topics in International Business | This course exists to provide in-depth coverage of new and emerging topics in the field of international business. Topics will be announced in the Schedule of Classes and in the department office. This course may be taken more than once for credit as... |
| IBS 5750 | International Competitiveness Capstone | The course provides students with the requisite skills to understand and be able to identify international business creation and expansion opportunities. The course involves a business strategy simulation and an international business-consulting proj... |
| IBS 5750H | Honors - International Competitiveness Capstone | The course provides students with the requisite skills to understand and be able to identify international business creation and expansion opportunities. The course involves a business strategy simulation and an international business-consulting proj... |
| IBS 6001H | Honors-International Business | This sequence of courses offers students of superior academic achievement the opportunity of working individually with a professor on a major research project that involves in-depth and original research of an empirical and/or theoretical question. T... |
| IBS 6002H | Honors - International Business II | This sequence of courses offers students of superior academic achievement the opportunity of working individually with a professor on a major research project that involves in-depth and original research of an empirical and/or theoretical question. T... |
| IBS 7000 | International Business Elec | International Business Elec |
| IBS 9600 | Introduction to International Business | This course is designed to equip students with tools and techniques to analyze the global business environment. These will enable students to better evaluate the associated risks and opportunities of global phenomena, and make informed managerial cho... |
| IBS 9600H | International Business Fundamentals | International Business Fundamentals |
| IBS 9756 | International Business Communication | Analysis of the process of business communication across cultures and nations. Special attention is given to the impact of differences in language, nonverbal communication, social and political organization, and customs of how firms interact with the... |
| IBS 9760 | International Business Analysis | Analysis of the major characteristics of international business: of its economic, political, social, and cultural environments; of key international institutions; and of the problems, policies, and practices in this area. Studied in particular are: e... |
| IBS 9761 | Emrgng Mkts & Ib Env | The rise of emerging markets is changing the world of international business and raises distinctive challenges and opportunities for companies. This course addresses these changes from the perspective of foreign firms entering emerging markets, there... |
| IBS 9762 | The Global Competitiveness of the U.S. Economy | Analysis of the economic, political, and socio-cultural factors that have undermined the U.S. economy's ability to compete in what is becoming a borderless economy for many industries and firms. The course analyzes what is needed to upgrade U.S. econ... |
| IBS 9763 | Global Perspectives in Healthcare Management | This course is designed to equip students with an understanding of the emerging forces that transform the demand and supply of healthcare services in the US and around the world. It provides students with tools and means to operate effectively within... |
| IBS 9767 | Global Firms, Cultures and Governments | This course develops an understanding of how global markets are simultaneously interconnected and separated by differences in culture, economics, and governments. With the aid of case studies, discussions, and group projects, students will gain insig... |
| IBS 9768 | Advanced Topics in International Business | Analysis of advanced and current topics in international business operations, trade, and investment. A research paper will be written on a particular topic. |
| IBS 9769 | Developing a Global Mindset | Companies of all kinds and sizes are expanding their horizons from local to global markets and resources, and the playing field in a growing number of industries is becoming global. Adequately confronting the challenges of this reality and taking adv... |
| IBS 9790 | Special Topics in International Business | This course focuses on timely and relevant topics in international business that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and additional per-re... |
| IBS 9791 | Special Topics in International Business | Special Topics in International Business |
| IBS 9792 | Special Topics in International Business | This course focuses on timely and relevant topics in international business that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and additional pre-re... |
| IBS 9793 | Special Topics in International Business | Special Topics in International Business |
| IBS 99001 | Res Method For Sem | Res Method For Sem |
| IBS 99002 | Research Seminar | Research Seminar |
| IBS 99011 | Research Seminar I IBS | Research Seminar I IBS |
| IBS 99012 | Res Sem II IBS | Res Sem II IBS |
| IBS 99301 | Res Mthd For Thesis | Res Mthd For Thesis |
| IBS 99302 | Thesis | Thesis |
| IMK 993I | Seminar I | Seminar I |
| IMK 993II | Seminar Ii | Seminar Ii |
| IMK 2400 | Intl Bus Principles | Intl Bus Principles |
| IMK 2410 | Intl Tr Operations | Intl Tr Operations |
| IMK 3400 | Intl Bus Principles | Intl Bus Principles |
| IMK 3404 | Int Marktng Misc Pro | Int Marktng Misc Pro |
| IMK 3405 | Intl Mkt Of Cons Pds | Intl Mkt Of Cons Pds |
| IMK 3406 | Int Mkt Prmy&Int Pds | Int Mkt Prmy&Int Pds |
| IMK 3410 | Intl Trade Operation | Intl Trade Operation |
| IMK 3430 | Lat Amer & Its Mkts | Lat Amer & Its Mkts |
| IMK 3431 | Europe And Its Mrkts | Europe And Its Mrkts |
| IMK 3432 | Asia And Its Markets | Asia And Its Markets |
| IMK 3435 | Foreign Market Anal | Foreign Market Anal |
| IMK 4400 | Foregn Credit & Cols | Foregn Credit & Cols |
| IMK 4405 | Internatl Mar Exp Mg | Internatl Mar Exp Mg |
| IMK 4406 | Internatl Comm Ind P | Internatl Comm Ind P |
| IMK 4407 | Import Marketing | Import Marketing |
| IMK 4410 | For Traffic & Ins | For Traffic & Ins |
| IMK 4420 | Intnatl Mkt Res&Mgt | Intnatl Mkt Res&Mgt |
| IMK 4430 | Latin Americ Markets | Latin Americ Markets |
| IMK 4435 | Foreign Market Analy | Foreign Market Analy |
| IMK 4452 | Internl Travel Analy | Internl Travel Analy |
| IMK 4460 | Foreign Transportatn | Foreign Transportatn |
| IMK 4480 | Intnl Air Transptn | Intnl Air Transptn |
| IMK 5000 | Independent Study International Marketing I | Independent Study International Marketing I |
| IMK 5400 | Intl Mktg Train Prog | Intl Mktg Train Prog |
| IMK 7000 | International Marketing Elective | International Marketing Elective |
| IMK 7050 | International Mktng Inter Elective | International Mktng Inter Elective |
| IMK 7100 | Intl Markt Advan Ele | Intl Markt Advan Ele |
| IMK 9761 | Internl Commod Trad | Internl Commod Trad |
| IMK 9763 | Expt Impt Doc & Fin | Expt Impt Doc & Fin |
| IMK 9765 | Compv Mktng Systems | Compv Mktng Systems |
| IMK 9766 | International Marketing Management | International Marketing Management |
| IMK 9770 | Intnl Transportation | Intnl Transportation |
| IMK 9771 | Intermodal Transptn | Intermodal Transptn |
| IMK 99001 | Res Method For Sem | Res Method For Sem |
| IMK 99002 | Research Seminar | Research Seminar |
| IMK 99011 | Research Seminar I: International Marketing | Research Seminar I: International Marketing |
| IMK 99012 | Research Seminar II International Marketing | Research Seminar II International Marketing |
| IMK 99301 | Research Methods for Thesis | Res Mthd For Thesis |
| IMK 99302 | Thesis | Thesis |
| INT 3440 | For Cr & Col Mgmt | For Cr & Col Mgmt |
| INT 5400 | Int Trng Prog I & II | Int Trng Prog I & II |
| INT 9740 | Adm Of Intnl Bus | Adm Of Intnl Bus |
| INT 9749 | Compv Mktng Systems | Compv Mktng Systems |
| INT 9761 | World Trd Of Raw Mat | World Trd Of Raw Mat |
| INT 9770 | Intnl Transportation | Intnl Transportation |
| INT 99301 | Res Mthd For Thesis | Res Mthd For Thesis |
| INT 99302 | Thesis | Thesis |
| MCR 993I | Mcr Thesis Seminar I | Mcr Thesis Seminar I |
| MCR 993II | Mcr Thesis Semnar Ii | Mcr Thesis Semnar Ii |
| MCR 2600 | Marketng Research | Marketng Research |
| MCR 2650 | Consumer Behavior | Consumer Behavior |
| MCR 3600 | Marketing Research | Marketing Research |
| MCR 3605 | Consumer Behavior | Consumer Behavior |
| MCR 3610 | Planng & Info Systms | Planng & Info Systms |
| MCR 3650 | Appl Consu Research | Appl Consu Research |
| MCR 4600 | Advanced Mktng Res | Advanced Mktng Res |
| MCR 4610 | Planng & Info Systms | Planng & Info Systms |
| MCR 4620 | Consumer Studies Sem | Consumer Studies Sem |
| MCR 4650 | Appl Consum Research | Appl Consum Research |
| MCR 5000 | Independent Study MCR I | Independent Study MCR I |
| MCR 5650 | Applied Consumer Res | Applied Consumer Res |
| MCR 5655 | Apl Tops In Mkt Rsch | Apl Tops In Mkt Rsch |
| MCR 6001 | Marketing Honors I | Marketing Honors I |
| MCR 7000 | Marketing and Consumer Research Elective | Marketing and Consumer Research Elective |
| MCR 7050 | Marketing and Consumer Research Intermediate Elective | Marketing and Consumer Research Intermediate Elective |
| MCR 7100 | Marketing and Consumer Research Advanced Elective | Marketing and Consumer Research Advanced Elective |
| MCR 9716 | Consumer Behavior | Consumer Behavior |
| MCR 99011 | Mcr Research Sem I | Mcr Research Sem I |
| MCR 99012 | Mcr Research Sem II | Mcr Research Sem II |
| MCR 99301 | Res Mthd For Thesis | Res Mthd For Thesis |
| MCR 99302 | Thesis | Thesis |
| MKT 701 | Res Methds 1/Design | Res Methds 1/Design |
| MKT 702 | History Of Mkt Thgt | History Of Mkt Thgt |
| MKT 703 | Resch Mthds Iii | Resch Mthds Iii |
| MKT 715 | History Of Mkt Thgt | History Of Mkt Thgt |
| MKT 812U | Stud In Mktng Res | Stud In Mktng Res |
| MKT 815 | Proc/Diff Innovatio | Proc/Diff Innovatio |
| MKT 880U | Sem Curr Mktng Prob | Sem Curr Mktng Prob |
| MKT 888 | Marketing Models | Marketing Models |
| MKT 889U | Research Seminar | Research Seminar |
| MKT 993I | Mkt Th Sem I | Mkt Th Sem I |
| MKT 993II | Mkt Th Sem Ii | Mkt Th Sem Ii |
| MKT 1500 | Marketing Foundation | Marketing Foundation |
| MKT 2000 | Marketing Foundations | Marketing Foundations |
| MKT 2200 | Consumer Behavior | Consumer Behavior |
| MKT 2500 | Mktg Sys&Soc Envmt | Mktg Sys&Soc Envmt |
| MKT 2510 | Prin Salesmanship | Prin Salesmanship |
| MKT 2520 | Sales Promotion | Sales Promotion |
| MKT 2530 | Selected Prob In Mkt | Selected Prob In Mkt |
| MKT 2550 | Channels Of Distrbtn | Channels Of Distrbtn |
| MKT 2560 | Mercant Cr & Coll Mg | Mercant Cr & Coll Mg |
| MKT 2600 | Marketing Research | Marketing Research |
| MKT 3000 | Marketing Foundations | Focuses on the methods, policies, and institutions involved in the flow of goods and services from the producer to the consumer. |
| MKT 3000H | Honors - Marketing Foundations | This course focuses on the methods, policies, and institutions involved in the flow of goods and services from the producer to the consumer. |
| MKT 3093 | Special Topics in Marketing | This course focuses on timely and relevant topics in marketing that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and additional pre-requisites will... |
| MKT 3094 | Special Topics in Maketing | This course focuses on timely and relevant topics in marketing that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and additional pre-requisites will... |
| MKT 3130 | Copywriting | A workshop designed to develop the student's skills in preparing effective copy for advertising and other kinds of promotions. The course includes basic copywriting techniques, copy themes, organization of ideas, and effective choice of words. The in... |
| MKT 3140 | Interaction Design: Designing Innovative Digital Products and Services | This course orients students to the full spectrum of interaction design. Itexplores how consumers perceive digital products and services, interact, and live with them. The class will cover a series of cutting-edge tools and methodologies that will en... |
| MKT 3141 | Television Commercial Production | This course examines the processes and considerations involved in the development and production of effective television commercials. It gives the student hands-on experience in the actual production of television commercials using the audiovisual st... |
| MKT 3151 | Direct Marketing | This course examines in depth the specialized areas of knowledge relating to direct mail and other direct response media. It stresses the creation, production, and testing of direct response advertising and gives the student practical experience in t... |
| MKT 3170 | Public Relations | A survey course examining the essentials of public relations practice, including an analysis of the many publics with which an organization must concern itself, and the communications tools available to fulfill public relations objectives. The course... |
| MKT 3200 | Consumer Studies Sem | Consumer Studies Sem |
| MKT 3293 | Special Topics in International Marketing | This course focuses on timely and relevant topics in international marketing that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and additional pre-r... |
| MKT 3294 | Special Topics in International Marketing | This course focuses on timely and relevant topics in international marketing that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and additional pre-r... |
| MKT 3400 | International Business Principles | The world environment of business enterprise; foreign trade and investment problems, patterns, and opportunities; the performance of business functions in an international context; and basic terminology of international business. |
| MKT 3400H | Honors - International Business Principles | The world environment of business enterprise; foreign trade and investment problems, patterns, and opportunities; the performance of business functions in an international context; and basic terminology of international business. |
| MKT 3410 | International Trade Operations | Terminology, documentation, and regulation (domestic, foreign, and consular) pertaining to the physical flow of foreign-bound merchandise (imports and exports) and its government-agency clearing, financing, and insurance. |
| MKT 3420 | Persuasion and Customer Decision Making | This survey course examines rules and approaches used in decisions by consumers and managers. Topics include the basic structure of decisions; distortions and biases in decision making; the influence of persuasion in decisions; interpersonal processe... |
| MKT 3493 | Special Topics in Advertising and Marketing Communications | This course focuses on timely and relevant topics in advertising and marketing communications that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and... |
| MKT 3494 | Special Topics in Advertising and Marketing Communications | This course focuses on timely and relevant topics in advertising and marketing communications that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and... |
| MKT 3500 | Channels of Distribution | A study of the channels of distribution that facilitate the flow of goods from producer to final user, including such marketing intermediaries as wholesalers, retailers, brokers, manufacturers' reps, sales agents, and transportation companies. The co... |
| MKT 3510 | Industr Mktng | Industr Mktng |
| MKT 3520 | Advertising and Marketing Communications | This course is designed to provide a comprehensive understanding of the promotional tools available to marketers for the development and implementation of optimal promotional strategies. Emphasis is placed on the respective roles of individual promot... |
| MKT 3530 | Selected Prob In Mkt | Selected Prob In Mkt |
| MKT 3550 | Soc Responsblty Mktg | Soc Responsblty Mktg |
| MKT 3593 | Special Topics in Digital Marketing | This course focuses on timely and relevant topics in digital marketing that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and additional pre-requisi... |
| MKT 3594 | Special Topics in Digital Marketing | This course focuses on timely and relevant topics in digital marketing that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and additional pre-requisi... |
| MKT 3600 | Marketing Research | Training in the basic techniques of research in marketing, including problems definition, research design, questionnaire construction, sampling, and data collection and analysis, and report preparation. The student will design and will analyze cases... |
| MKT 3605 | Consumer Behavior | This is an interdisciplinary course that examines the various aspects of consumer buying behavior. Such fields as economics, psychology, social psychology, sociology, and cultural anthropology are studied with reference to purchase decision criteria,... |
| MKT 3693 | Special Topics in Marketing Analytics | This course focuses on timely and relevant topics in marketing analytics that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and additional pre-requi... |
| MKT 3694 | Special Topics in Marketing Analytics | This course focuses on timely and relevant topics in marketing analytics that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and additional pre-requi... |
| MKT 3710 | Business Marketing | This course provides the student with a comprehensive overview of the way in which industrial products are marketed. Particular attention is given to an examination of the significant distinctions and similarities between industrial and consumer mark... |
| MKT 3900 | Retail Management and Merchandising | The course examines the scope, status, and dynamics of retailing in the U.S. and global economy. The main topics of this course include retail market structure, retail market strategy, planning merchandise assortments, buying, pricing, and retail pro... |
| MKT 3910 | Communication Skills for Selling and Marketing | This course is designed as a workshop to develop the communications skills that are utilized in sales and related marketing careers. This course includes writing skills employed in business communications, such as proposals and letters; oral communic... |
| MKT 4091 | Special Topics in Marketing | This course focuses on timely and relevant topics in marketing that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and additional pre-requisites will... |
| MKT 4092 | Special Topics in Marketing | This course focuses on timely and relevant topics in marketing that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and additional pre-requisites will... |
| MKT 4093 | Selected Topics in Marketing | This course focuses on timely and relevant topics in marketing that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and additional pre-requisites will... |
| MKT 4094 | Special Topics in Marketing | This course focuses on timely and relevant topics in marketing that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and additional pre-requisites will... |
| MKT 4120 | Media Planning | This course examines the development of effective media strategy for advertising and other areas of marketing communication. Each of the major media channels for promotion are covered in depth. Students develop their own media plans and conduct a var... |
| MKT 4123 | Marketing Web Analytics and Intelligence | This course explores the impending revolution in digital analytics, one that has the potential to change both the Web analytics and business intelligence fields. Students will study new approaches toward customer intelligence that leverage all avail... |
| MKT 4130 | Copywriting | A workshop designed to develop the student's skills in preparing effective copy for advertising and other kinds of promotions. The course includes basic copywriting techniques, copy themes, organization of ideas, and effective choice of words. The in... |
| MKT 4131 | Advertising Creative Strategy and Tactics | This course is workshop designed to develop and enhance the student's creative thinking and persuasive communication skills as applied to: advertising and other promotional tools, buzz marketing, guerrilla advertising, public relations, and publicity... |
| MKT 4141 | Television Commercial Production | This course examines the processes and considerations involved in the development and production of effective television commercials. It gives the student hands-on experience in the actual production of television commercials using the audiovisual st... |
| MKT 4151 | Direct Marketing I: Strategies and Tactics | This course examines in depth the specialized areas of knowledge relating to direct mail and other direct response media, including email. It stresses the creation, production, and testing of direct response advertising, and gives the student practic... |
| MKT 4152 | Direct Marketing II: Database Marketing and Managing the Creative Process | This is a survey course examining the essentials of Database marketing practices. The course provides a review of the best practices of the major components and covers database marketing strategy development and management. In particular it focuses o... |
| MKT 4160 | Advertising Account Management | This course teaches the fundamentals of advertising account management, one of the five “pillars” within today’s advertising agencies along with research, media, account planning, and creative. The highly interactive curriculum combines concepts, mo... |
| MKT 4171 | Public Relations | A survey course examining the essentials of public relations practice, including an analysis of the many publics with which an organization must concern itself, and the communications tools available to fulfill public relations objectives. The course... |
| MKT 4180 | Publicity and Promotion | The course is designed to develop a fundamental knowledge of effective publicity and promotional techniques for profit and nonprofit organizations. Students are given practice in conceptualizing, staging, and managing objective-oriented events and pr... |
| MKT 4200 | Search Marketing | This course in search marketing expands on the student’s exposure to marketing strategies by employing search engines as an effective marketing tool in the digital world. Students will go through the process of evaluating search related marketing str... |
| MKT 4293 | Special Topics in International Marketing | This course focuses on timely and relevant topics in international marketing that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and additional pre-r... |
| MKT 4294 | Special Topics in International Marketing | This course focuses on timely and relevant topics in international marketing that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and additional pre-r... |
| MKT 4400 | Foreign Credit and Collection | Sources of foreign credit information, checking foreign credits, credit terms abroad, credit as a means of increasing export and foreign sales, credit insurance, handling delinquent foreign accounts, and foreign-trade financing. |
| MKT 4401 | International Trade Financing | Many firms fail due to insufficient financing, and exporting firms face additional difficulties due to longer payment terms, insufficient information, and the fluctuation of currency values. International Trade Financing addresses credit and payment... |
| MKT 4407 | Import Marketing | Import Marketing |
| MKT 4410 | International Trade Operations | Terminology, documentation, and regulation (domestic, foreign, and consular) pertaining to the physical flow of foreign-bound merchandise (imports and exports), its government-agency clearing, financing, and insurance, sources of foreign credit infor... |
| MKT 4420 | International Marketing | The course provides a framework for students to develop and manage marketing strategies for international markets. It covers a wide range of topics such as analyzing different country environments, international competition, and multinational market... |
| MKT 4420H | HONORS International Marketing | The course provides a framework for students to develop and manage marketing strategies for international markets. It covers a wide range of topics such as analyzing different country environments, international competition, and multinational market... |
| MKT 4435 | Foreign Mark Analysi | Foreign Mark Analysi |
| MKT 4460 | International Supply Chain Management | The course covers such topics as management of land, ocean and air movement of foreign-bound cargos in terms of routes, rates, packing, marking, documentation, containerization, storage and claim handling. It focuses on that part of the supply chain... |
| MKT 4460H | HONORS International Supply Chain Management | The course covers such topics as management of land, ocean and air movement of foreign-bound cargos in terms of routes, rates, packing, marking, documentation, containerization, storage and claim handling. It focuses on that part of the supply chain... |
| MKT 4493 | Special Topics in Advertising and Marketing Communications | This course focuses on timely and relevant topics in advertising and Marketing Communications that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and... |
| MKT 4500 | Marketing Logistics System | See Department for Description. |
| MKT 4511 | Marketing Channels | This course studies marketing channels companies that work with each other to bring products and services from their point of origin to the point of consumption. The participants in marketing channels include manufacturers, wholesalers, and retailers... |
| MKT 4520 | Green Marketing | This course explores the marketing-related issues, problems, and opportunities created by the changing physical environment, and the challenges to the sustainability of life as we know it on Earth. A combination of lectures, talks by specialist guest... |
| MKT 4523 | Green Marketing | This course explores the marketing-related issues, problems, and opportunities created by the changing physical environment, and the challenges to the sustainability of life as we know it on Earth. A combination of lectures, talks by specialist guest... |
| MKT 4530 | Selected Topics in Marketing | This course exists to provide in-depth coverage of new and emerging topics in the field of marketing. Recent topics have included marketing on the Internet and marketing visualization. Topics will be announced in the Schedule of Classes and in the de... |
| MKT 4540 | Branding | This course is designed to introduce students to the process of transforming a product into a brand. Through a combination of real world examples, individual weekly assignments and a theoretical understanding of the branding process, the course will... |
| MKT 4550 | Pricing Management | The course focus is on pricing policies and practices primarily from the viewpoint of the marketing manager and pricing manager. Topics include pricing strategy and tactics for new and established products/services; competitive pricing; consumer and... |
| MKT 4553 | Database Marketing | This course is designed to provide the student with a comprehensive understanding of database marketing. The course considers alternative theory and models of database marketing. Particular attention is given to designed database systems for marketin... |
| MKT 4555 | Internet Marketing | This course is designed to enable students to analyze and develop sophisticated interactive marketing programs. The two major objectives of this course are to introduce students to current marketing and advertising theory and practices on the Interne... |
| MKT 4557 | Digital Advertising | This course provides a comprehensive overview of the key elements of digital advertising campaigns. The Internet, Social Media, and Mobile Devices will be explored as primary digital advertising channels. Upon completion of this course, students for... |
| MKT 4560 | Entertainment Marketing | This is a specialty marketing course designed to provide students with a framework for understanding the dynamics of marketing in major sectors within the entertainment industry. The focus is on understanding the development and application of market... |
| MKT 4561 | Marketing Analytics | In this course, students will address the marketing process ¿ new products, segmentation, targeting, positioning, and advertising ¿ with data and analytics. They will learn how to analyze marketing data to help make decisions about: market segmentati... |
| MKT 4593 | Special Topics in Digital Marketing | This course focuses on timely and relevant topics in digital marketing that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and additional pre-requisi... |
| MKT 4610 | Marketing Planning and Information Systems | This course examines the practical systems utilized by marketing management in planning and monitoring marketing operations and in handling various types of marketing information. Consideration is given to the growing body of practical computer-assis... |
| MKT 4620 | Text Analytics for Marketing | Text analytics is a useful tool in the world of Digital Marketing and Analytics due to its usefulness in deriving business and strategy insights from content shared by consumers through reviews and recommendations (from websites like www.tripadvisor.... |
| MKT 4630 | Marketing Analytics with Big Data | The course focuses on how companies can optimize their marketing mix – Product, Price, Place, and Promotion using Big Data. Marketing is about driving growth and increasing your organization’s market share. The course utilizes cases and industry pape... |
| MKT 4693 | Special Topics in Marketing Analytics | This course focuses on timely and relevant topics in marketing analytics thatare not covered in the regular curriculum. The areas of study are determinedeach semester by the instructor offering the course. The course topics andadditional pre-requisit... |
| MKT 4694 | Special Topics in Marketing Analytics | This course focuses on timely and relevant topics in marketing analytics that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and additional pre-requi... |
| MKT 4700 | Business Marketing Management | This course provides a comprehensive overview of the ways in which industrial products and business services are marketed to other businesses, institutions, governmental bodies, and resellers. This course focuses on the largest sector of the U.S. eco... |
| MKT 4710 | Business Buyer Behavior | This course covers industrial buyer behavior and industrial purchasing. The relationship to industrial marketing is highlighted. The role and functions of the industrial buyer are examined and analyzed in terms of both the purchasing department and t... |
| MKT 4711 | Business Marketing Management (Inactive) | Inactivated-Chancelor Report January 24, 2005. Course number change to MKT 4700. |
| MKT 4720 | Ind Marketing Res | Ind Marketing Res |
| MKT 4876 | Managing Customer Experiences | Students will learn how account planners at advertising agencies, client marketing departments, direct marketing agencies, design consultancies, PR firms, and media independents, manage customer experiences. More specifically, they will learn how to:... |
| MKT 4900 | Managing Customer Relationships | This course examines the importance of building and maintaining customer relationships and developing a customer-oriented organization. This course offers basic principles for students interested in retail and services management, sales and sales sup... |
| MKT 4902 | Spec Topics In MKT | Spec Topics In MKT |
| MKT 4910 | Selling and Sales Management | This course provides an overview of professional selling and sales management in the context of business-to-business marketing. This course examines the selling process from planning sales calls and prospecting to closing the sale. Sales management t... |
| MKT 4911 | Communication Skills for Selling and Marketing | This course is designed as a workshop to develop the communications skills that are utilized in sales and related marketing careers. This course includes writing skills employed in business communications, such as proposals and letters; oral communic... |
| MKT 4912 | Retailing I: Retail Marketing | This course offers channels of Distribution approach to the retail function. As such, it is useful to all Marketing major (who ultimately most contend with selling through retailers even though they may not directly perform retail functions). Topics... |
| MKT 4913 | Retailing II: Retailing Management and Merchandising | This course is directed primarily to those students whose career goals are aimed specifically toward the retail industry-ultimately at the level of middle or top management. Topics include the buyer's role in the retail environment, merchandise plann... |
| MKT 4950 | Management of Fashion | Management of Fashion |
| MKT 4966 | Social Media Marketing and New Ventures | The objective of this course is to provide students with the requisite skills to understand and be able to identify business creation and marketing opportunities associated with the emerging social media. Similar to the real world business developmen... |
| MKT 5000 | Independent Study and Research in Marketing and Consumer Research I | A tutorial offered to students in their junior or senior year who wish to pursue either independent study or research in an area or topic not adequately covered in course offerings. To enroll, a student must obtain both the chairperson's consent and... |
| MKT 5001 | Independent Study Marketing II | Independent Study Marketing II |
| MKT 5100 | Marketing Internship | Coordinated and supervised work experience for students in marketing. Students obtain positions to gain insight and experience in their major field of study. Orientation lectures and discussion of special problems and projects. Topics include, but ar... |
| MKT 5100H | Honors - Marketing Internship | Coordinated and supervised work experience for students in marketing. Students obtain positions to gain insight and experience in their major field of study. Orientation lectures and discussion of special problems and projects. Topics include, but ar... |
| MKT 5150 | Advertising and Marketing Communication Campaigns | This course is designed as the capstone class for the Advertising and Marketing Communications specialization. It is intended to give students comprehensive and fully realistic experiences in the development of promotional campaigns for actual organi... |
| MKT 5151 | Advertising Competition II | This is the second semester of the capstone course for Advertising Majors. Your work in the first semester has laid the groundwork for your further participation in the National Student Advertising Competition (NSAC). |
| MKT 5200 | Marketing and Consulting Practicum | The objective of MKT 5200 is to allow students to work on pro-bono consulting projects utilizing what has been taught in the classroom and translating what they have learned into a real-world experience. This course will enable them to work with busi... |
| MKT 5400 | Marketing Internship | Marketing Internship |
| MKT 5500 | Mkt Trng Program I | Mkt Trng Program I |
| MKT 5530 | Marketing Management | Marketing Management |
| MKT 5550 | Product Planning and Development | This course is designed as the capstone class for the Advertising and Marketing Communications specialization. It is intended to give students comprehensive and fully realistic experiences in the development of promotional campaigns for actual organi... |
| MKT 5655 | Applied Topics in Marketing Research | Applied Topics in Marketing Research |
| MKT 5750 | Marketing Strategy | This course presents the marketing strategy concept as a management tool for optimizing profitability and long-term goals. It focuses on the marketer's deployment of resources to achieve stated goals in a competitive environment through following a u... |
| MKT 5750H | Honors - Marketing Strategy | This course presents the marketing strategy concept as a management tool for optimizing profitability and long-term goals. It focuses on the marketer's deployment of resources to achieve stated goals in a competitive environment through following a u... |
| MKT 5800 | Ret Mgt Trng Prm II | Ret Mgt Trng Prm II |
| MKT 5920 | Retail and Services Entrepreneurship | This course is designed for students interested in managing and owning retail or services businesses. The course examines retail and services entrepreneuring in a variety of formats, including starting a new business, buying an existing business, fra... |
| MKT 6000 | Honors International Marketing | Honors International Marketing |
| MKT 6001 | Marketing Honors | This course enables students with superior academic achievement to work individually with a marketing professor on a major research project. |
| MKT 6001H | Honors - Marketing I | These courses offer students of superior academic achievement the opportunity to work individually with a professor on a major research project in marketing. This project involves in-depth and original research of an empirical and/or theoretical ques... |
| MKT 6002 | Marketing Honors II | This course enables students with superior academic achievement to work individually with a marketing professor on a major research project. |
| MKT 6002H | Honors Marketing II | These courses offer students of superior academic achievement the opportunity to work individually with a professor on a major research project in marketing. This project involves in-depth and original research of an empirical and/or theoretical ques... |
| MKT 6003 | Marketing Honors III | This course enables students with superior academic achievement to work individually with a marketing professor on a major research project. |
| MKT 7000 | Marketing Elective | Marketing Elective |
| MKT 7000 | Marketing Elective | Marketing Elective |
| MKT 7050 | Market Intermed Elective | Market Intermed Elective |
| MKT 7100 | Market Advanced Elec | Market Advanced Elec |
| MKT 8100 | Essentials Of Marktg | Essentials Of Marktg |
| MKT 9700 | Sls Repres Amer Bus | Sls Repres Amer Bus |
| MKT 9701 | Advertising and Marketing Communications | This course will provide a comprehensive understanding of the rapidly changing field of advertising and promotion from an integrated marketing communications perspective. The focus will be on how the various elements of an organization's promotional... |
| MKT 9702 | Marketing Research | Exploration of the development of market research studies through the setting of objectives, the design of surveys and other information-gathering techniques, the collection of data, the interpretation of findings, and the preparation and presentatio... |
| MKT 9703 | Marketing Management | This introductory course covers all of the areas of marketing and describes how marketing delivers value to consumers and customers. We will examine many different topics and use a variety of approaches like lectures, a case study, a group project, a... |
| MKT 9703L | Mkt 9703 Lecture | Mkt 9703 Lecture |
| MKT 9711 | Market Forecasting | Examination and evaluation of available methodology for estimating the dimensions and potentials of markets to be used in company sales forecasts. The extent of industry use, technical trends, and future possibilities are also examined. |
| MKT 9712 | Qualitative Problems in Marketing Research | Non-quantitative techniques in marketing research. Case histories will be studied as a background for projects to be developed by students. |
| MKT 9714 | Sales Management | Analysis of managerial decisions critical to sales force management and operation, including such topics as personnel recruitment, selection, training, and motivation; sales compensation; and account and territory development. Emphasis is given to pl... |
| MKT 9715 | Current Issues in Marketing | Seminar focusing on current marketing issues such as environmental marketing; social responsibility in marketing; political marketing; ethical aspects of selling, advertising, and marketing research; and the role of government regulation. |
| MKT 9716 | Consumer Behavior | Examination of the psychological, economic, socio-cultural, and decision-making influences on consumer behavior, including a discussion of consumer behavior applications to social marketing. |
| MKT 9717 | Pricing Policy | Analysis of the complex economic, socio-psychological, and legal variables that influence marketing pricing decisions, including the relationships among pricing decisions and other components of the marketing mix, price-quality relationships, and the... |
| MKT 9718 | Communicating with Consumers | The need for brands to engage meaningfully with consumers has never been more urgent. How do managers get through to their audiences effectively and efficiently, moving them from awareness to purchase and, eventually, loyalty? This course aims to hel... |
| MKT 9719 | Marketing Campaigns | Marketing Campaigns |
| MKT 9720 | Advertising Research | Consideration of research methods available to address advertising problems. Advertising research findings are examined for the purpose of developing useful generalizations about marketing processes. |
| MKT 9724 | Entertainment Marketing | This is a specialty marketing course designed to provide students with a framework for understanding the dynamics of marketing major sectors within the entertainment industry. The focus is on understanding the development and application of marketing... |
| MKT 9725 | Advertising Copy Techniques | Examination of contemporary copy strategies, methods, and trends in marketing communications. Emphasis is placed on the actual development, evaluation, and approval of advertisements. Other communications considered include sales promotion, packaging... |
| MKT 9726 | Direct Marketing I | Examination of contemporary copy strategies, methods, and trends in marketing communications. Emphasis is placed on the actual development, evaluation, and approval of advertisements. Other communications considered include sales promotion, packaging... |
| MKT 9727 | Advertising Management and Strategy | Examination of the development and implementation of advertising strategies and campaigns for both products and services from the perspectives of both the advertising agency and the advertiser. It includes the selection and use of advertising agencie... |
| MKT 9728 | Media Planning in the Digital Age | The course covers advanced managerial and analytical treatment of the media planning and decision process, including an introduction to the use of digital marketing communications channels. The course includes the role of media considerations in adve... |
| MKT 9729 | Retail Management | Examination of the variety of retail organizations in the marketplace today, from the traditional department store to off-price and discount stores, direct marketing, and TV shopping. The course focuses on the organization, management, and operating... |
| MKT 9730 | Channels of Distribution | Examination of the various channels of distribution through which goods flow from manufacturer to final user, including distributors, wholesalers, retailers, brokers, manufacturers' representatives, sales agents, and others. The course examines the e... |
| MKT 9731 | Contemporary Issues in Advertising | Seminar dealing with important contemporary issues and trends in advertising and related areas. Opportunities to cover topics of individual student choice are generally included. |
| MKT 9736 | Direct Marketing II: Database Marketing and Managing the Creative Process | This course provides an overview of current issues in direct marketing strategy. In particular it deals with how to use database analysis to acquire new customers, how to generate qualified sales leads, how to manage existing customer relationships t... |
| MKT 9737 | Marketing Analytics | Marketing analytics, the application of statistical and information analysis to marketing decisions, has changed the landscape of marketing responsibilities and accountability. This course endeavors to teach students to understand the strategic goals... |
| MKT 9738 | Web Analytics and Intelligence | Data is now the key driver behind most business decision making and strategy. The field that measures all online, social and mobile interactions is called Web or Digital Analytics. In this course students will investigate how digital analytics plays... |
| MKT 9739 | Global Advertising and Marketing Communications | This course provides a framework for understanding how global advertising and marketing communications (public relations, promotions, events, sponsorship, etc.) campaigns are developed and how they succeed and fail in today's highly competitive and r... |
| MKT 9740 | Data-driven Marketing Strategy | This course will focus on developing marketing mix and resource allocation decisions driven by quantitative analysis. The course will specifically focus on building quantitative models of pricing, channels of distribution, branding, and promotions. T... |
| MKT 9741 | Marketing Analytics with Big Data | In Marketing Analytics with Big Data, students will solve complex real-worldbusiness problems by working in an actual cloud computing environment such asAmazon Web Services (AWS) or Google Cloud. The curriculum revolves aroundforming small collaborat... |
| MKT 9743 | Adv Import Mktng | Adv Import Mktng |
| MKT 9750 | Marketing Strategy | Examination of marketing strategy as a tool for optimizing short-term and long-term organizational goals in the dynamic global marketing environment through an analysis of real-world cases. Lectures and text readings provide the basis for translatin... |
| MKT 9751 | New Product Design and Development | This course is designed to explore the design and development of new products. We will examine a variety of ways of hearing the voice of the customer and then translating this information into design criteria and product specifications. The course in... |
| MKT 9752 | Sustainable Marketing | This course explores the marketing-related issues, problems and opportunities created by the changing physical environment and the challenges to the sustainability of life as we know it. A combination of lectures, talks by specialist guests, field wo... |
| MKT 9753 | Analytical Models for Marketing Managers | Analysis of marketing management decisions in the areas of pricing, advertising, sales force management, new product development, brand share, and research strategy through the use of quantitative models. |
| MKT 9754 | Computer Applications for Marketing Managers | Current applications of computers in marketing. The objective of the course is to familiarize students with these applications and to provide experience in making decisions about optimizing such applications. Methods of instruction include analysis a... |
| MKT 9755 | Business Buyer Behav | Business Buyer Behav |
| MKT 9756 | Business Marketing Management | This course provides a comprehensive view of business marketing, which represents more than on-half of all dollar sales volume in the United States. It encompasses those marketing management activities whereby a supplier firm understands, creates, an... |
| MKT 9757 | Bus Market Research | Bus Market Research |
| MKT 9758 | Services Marketing | Developing a framework for analyzing the marketing problems common to service organizations, this is an increasingly large part of the economy. This course uses case analysis and readings to examine applications of marketing concepts and tools to con... |
| MKT 9759 | Project-Based Marketing Consulting | The goal of the course is to engage students in a real-world marketing consulting project. Previously learned material is used to: (1) understand brand objectives; (2) target brand audience, and (3) craft a comprehensive, data-informed marketing stra... |
| MKT 9761 | International Commodity Trading | Analysis of the major problems involved in the importation, exportation, and distribution of commodities, raw materials, and semi-processed goods and in the development of marketing programs, from the determination of objectives and methods of organi... |
| MKT 9763 | International Trade Operations | Developing exports and imports in the context of changing international trade and investment relations. The following are examined, in particular: monitoring the domestic and foreign environments and making and implementing international sales and so... |
| MKT 9764 | Internet Marketing and Global Business | This course focuses on understanding: how information technology has created a fertile ground for the emergence of commerce on the Internet what institutional parameters are required to form an efficient market for commerce on the Internet to flouri... |
| MKT 9765 | Comparative Marketing Systems | Analysis of exchange systems around the world in terms of actors, processes, structures, and functions, as related to the environments in which they are found. The special problems of international marketing research and the dynamic changes in market... |
| MKT 9766 | International Marketing Management | Analysis of the development and integration of international marketing policies and strategies concerning product, price, promotion, channels, sales management, and research in light of environmental and company constraints and opportunities. |
| MKT 9770 | Intl Transportation | Intl Transportation |
| MKT 9771 | Transport&Container | Transport&Container |
| MKT 9774 | International Logistics | Analysis and evaluation of surface, water, and air intermodal transportation systems within the framework of a total distribution network. Trade-offs between transportation and the other components of the distribution system (warehousing, inventory c... |
| MKT 9780 | Digital Marketing | This course focuses on enabling students to analyze and develop sophisticated interactive marketing programs. The main objectives of this course are to introduce students to advertising and marketing theories and practices in digital media and to gi... |
| MKT 9781 | Internet and Small Business Entrepreneurship | This course focuses on providing students with the requisite skills to understand and identify business creation opportunities associated with the Internet. Similar to the real-world business development process, this course is an eclectic combinatio... |
| MKT 9782 | Search Engine Marketing | This course will address the specific strategies and tactics to execute Search Engine Optimization (SEO) and Search Engine Marketing (SEM) programs. By the end of this class, students will have learned the basic tags for organic search optimization a... |
| MKT 9783 | Social Media Marketing | This course will study in detail the specific strategies and tactics necessary to execute Marketing and Advertising programs that leverage Social Media platforms. By the end of this class, students will have learned how to develop a Social Media pres... |
| MKT 9785 | Digital Marketing Strategy | The objective of this course is to educate students about the strategic issues that Chief Marketing Officers and other senior leaders are grappling with as consumer behavior continues to shift to digital channels. This course focuses on timely and re... |
| MKT 9790 | Special Top In MKT | Special Top In MKT |
| MKT 9791 | Special Topics in Marketing | This course focuses on timely and relevant topics in marketing that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and additional pre-requisites will... |
| MKT 9792 | Special Topics in Marketing | This course focuses on timely and relevant topics in marketing that are not covered in the regular curriculum. The areas of study are determined each semester by the instructor offering the course. The course topics and additional pre-requisites will... |
| MKT 9793 | Spec Topic Marketing | Spec Topic Marketing |
| MKT 9794 | Special Topics in Digital Marketing | This 1.5 credit course focuses on timely and relevant topics in digital marketing that are not covered in the regular curriculum. The course topics are determined each semester by the Department. The topics and additional prerequisites will be announ... |
| MKT 9795 | Special Topics in Digital Marketing | This course focuses on timely and relevant topics in digital marketing that are not covered in the regular curriculum. The course topics are determined each semester by the Department. The topics and additional pre-requisites will be announced during... |
| MKT 9796 | Special Topics in Marketing Analytics | This course focuses on timely and relevant topics in marketing analytics that are not covered in the regular curriculum. The course topics are determined each semester by the instructor offering the course. The topics and additional pre-requisites wi... |
| MKT 9799 | Independent Study | A research-oriented project for students who have an interest in an area that is not adequately covered in course offerings. This is done under the supervision of an instructor, and the student and instructor together determine what the topic and rel... |
| MKT 9997 | Special Topics in Marketing Analytics | This course focuses on timely and relevant topics in marketing analytics that are not covered in the regular curriculum. The course topics are determined each semester by the instructor offering the course. The topics and additional pre-requisites wi... |
| MKT 99001 | Res Method For Sem | Res Method For Sem |
| MKT 99002 | Research Seminar | Research Seminar |
| MKT 99011 | Mkt Research Semnr I | Mkt Research Semnr I |
| MKT 99012 | Res Sem II MKT | Res Sem II MKT |
| MKT 99301 | Res Mthd For Thesis | Res Mthd For Thesis |
| MKT 99302 | Thesis | Thesis |
| MKT U880 | Marketing Problems | Marketing Problems |
| MKT U881 | Marketing Theory I | Marketing Theory I |
| MKT U882 | Marketing Theory Ii | Marketing Theory Ii |
| MKT U885 | Buyer Behavior Thry | Buyer Behavior Thry |
| MKT U888 | His Of Mkt Thought | His Of Mkt Thought |
| RET 993I | Retlg Th Sem I | Retlg Th Sem I |
| RET 993II | Retlg Th Sem Ii | Retlg Th Sem Ii |
| RET 2800 | Ret Mangmt Princples | Ret Mangmt Princples |
| RET 2810 | Princ Of Salesmnship | Princ Of Salesmnship |
| RET 3800 | Ret Merchandise Mgmt | Ret Merchandise Mgmt |
| RET 3810 | Sales Force Mngnt | Sales Force Mngnt |
| RET 3850 | Mngmt Of Fashion | Mngmt Of Fashion |
| RET 3900 | Retail Mgt Principle | Retail Mgt Principle |
| RET 3910 | Princ Of Salesmanshp | Princ Of Salesmanshp |
| RET 4800 | Cases- Issues In Ret | Cases- Issues In Ret |
| RET 4900 | Retail Merchant Mgt | Retail Merchant Mgt |
| RET 4910 | Sales Force Managmnt | Sales Force Managmnt |
| RET 4950 | Managment Of Fashion | Managment Of Fashion |
| RET 5000 | Independent Study Retail I | Independent Study Retail I |
| RET 5800 | Ret Mgt Training I | Ret Mgt Training I |
| RET 5820 | Ret Entrepreneaurshp | Ret Entrepreneaurshp |
| RET 5900 | Retail Cases | Retail Cases |
| RET 5920 | Ret Entrepreneurship | Ret Entrepreneurship |
| RET 6001 | Retailing Honor I | Retailing Honor I |
| RET 6002 | Retailing Honors Ii | Retailing Honors Ii |
| RET 7000 | Retailing Elective | Retailing Elective |
| RET 7050 | Retailing Inter Elec | Retailing Inter Elec |
| RET 7100 | Retailing Advan Elec | Retailing Advan Elec |
| RET 9729 | Retail Mangemt | Retail Mangemt |
| RET 9730 | Channels Of Distrbtn | Channels Of Distrbtn |
| RET 9732 | Retail Mgt Strategy | Retail Mgt Strategy |
| RET 9735 | Mngl Prob Rtl Mrchds | Mngl Prob Rtl Mrchds |
| RET 9737 | Retail Sales Prom Tc | Retail Sales Prom Tc |
| RET 99011 | Research Seminar I | Research Seminar I |
| RET 99012 | Research Seminar II | Research Seminar II |
| RET 99301 | Res Mthd For Thesis | Res Mthd For Thesis |
| RET 99302 | Thesis | Thesis |