Marketing Analytics with Big Data
Overview
Description
The course focuses on how companies can optimize their marketing mix – Product, Price, Place, and Promotion using Big Data. Marketing is about driving growth and increasing your organization’s market share. The course utilizes cases and industry papers to identify and define problems faced by marketing departments across industries, and teaches students how to solve these problems through the analysis of Big Data.
Career
Undergraduate
Credits
Value
3
Max
3
Min
3
Course Count
1
Number Of Credits
3
Number Of Repeats
1
Repeatable
No
Contact Use
Yes
Generate Attendance
No
Left Use
Yes
Present Use
Yes
Reason Use
Yes
Tardy Use
Yes
Template Override
No
Time Use
Yes
Attendance Type
Class Meeting
Auto Create
No
Code
LEC
Instructor Contact Hours
3
Default Section Size
35
Final Exam Type
Yes
Include in Dynamic Date Calc
No
Instruction Mode
In Person
LMS File Type
Blackboard CourseInfo 4
Name
Lecture
OEE Workload Hours
0
Optional Component
No
Preferred Room Features
Academic Scheduling
Workload Hours
3