Marketing Analytics with Big Data
Overview
Description
In Marketing Analytics with Big Data, students will solve complex real-worldbusiness problems by working in an actual cloud computing environment such asAmazon Web Services (AWS) or Google Cloud. The curriculum revolves aroundforming small collaborative groups to answer actual industry Request forProposals (RFP). The course delves into three distinct areas: Analysis, DataScience and Marketing. Part I examines Analytical theory so students understandthe advantages of various methodologies & frameworks in a data-driven researchprocess. The Data Science portion summarizes various machine learningalgorithms with a low-code overview of languages such as SQL, Python andNumpy. Finally, the Marketing portion engages students to interpret consumerbehavior/motivations and put relevant strategies in place that improve businessresults. Classes are a combination of inperson lectures, work sessions, and onlinemodules.
Career
Graduate
Credits
Value
3
Max
3
Min
3
Course Count
1
Number Of Credits
3
Number Of Repeats
1
Repeatable
No
Contact Use
Yes
Generate Attendance
No
Left Use
Yes
Present Use
Yes
Reason Use
Yes
Tardy Use
Yes
Template Override
No
Time Use
Yes
Attendance Type
Class Meeting
Auto Create
No
Code
LEC
Instructor Contact Hours
3
Default Section Size
35
Final Exam Type
Yes
Include in Dynamic Date Calc
No
Instruction Mode
In Person
LMS File Type
Blackboard CourseInfo 4
Name
Lecture
OEE Workload Hours
0
Optional Component
No
Preferred Room Features
Academic Scheduling
Workload Hours
3