Sustainable Marketing
Overview
Description
This course explores the marketing-related issues, problems and opportunities created by the changing physical environment and the challenges to the sustainability of life as we know it. A combination of lectures, talks by specialist guests, field work and readings is used to examine various aspects of the topic. The coverage will be broad, ranging from ethical concerns to the relationship of green markets to international trade patterns. Students will execute both individual and group projects in the course of learning how to apply this knowledge to practical marketing tasks such as market analysis, new product development, and product management.
Career
Graduate
Credits
Value
3
Max
3
Min
3
Course Count
1
Number Of Credits
3
Number Of Repeats
1
Repeatable
No
Contact Use
Yes
Generate Attendance
No
Left Use
Yes
Present Use
Yes
Reason Use
Yes
Tardy Use
Yes
Template Override
No
Time Use
Yes
Attendance Type
Class Meeting
Auto Create
No
Code
LEC
Instructor Contact Hours
3
Default Section Size
30
Final Exam Type
Yes
Include in Dynamic Date Calc
No
Instruction Mode
In Person
LMS File Type
Blackboard CourseInfo 4
Name
Lecture
OEE Workload Hours
0
Optional Component
No
Preferred Room Features
Academic Scheduling
Workload Hours
3