Social Media Marketing and New Ventures

The objective of this course is to provide students with the requisite skills to understand and be able to identify business creation and marketing opportunities associated with the emerging social media. Similar to the real world business development process, this course is an eclectic combination of a variety of academic disciplines, including small business studies, entrepreneurship, marketing, finance, computer information systems and political science. Specifically, the course is designed to have students understand the emerging social media "ecosystem" and how the social media phenomenon relates to business. Students will be able to define how social networking transforms their personal and professional relationships and ultimately answer the question: So what can this social media stuff do for me? To answer this question, students will learn the basic working of a business plan and be able to apply it to a social media new venture opportunity. (Credits can not be received for both MKT 4966 and MGT 4966)