Digital Marketing
Overview
Description
This course focuses on enabling students to analyze and develop sophisticated interactive marketing programs. The main objectives of this course are to introduce students to advertising and marketing theories and practices in digital media and to give students the opportunity to apply this knowledge to building or improving companies' use of digital media. The course is designed to be a practical mix of strategic and tactical practice. Vivid discussion and information sharing among students both in class and online is key.
Career
Graduate
Credits
Value
3
Max
3
Min
3
Course Count
1
Number Of Credits
3
Number Of Repeats
1
Repeatable
No
Contact Use
Yes
Generate Attendance
No
Left Use
Yes
Present Use
Yes
Reason Use
Yes
Tardy Use
Yes
Template Override
No
Time Use
Yes
Attendance Type
Class Meeting
Auto Create
No
Code
LEC
Instructor Contact Hours
3
Default Section Size
35
Final Exam Type
Yes
Include in Dynamic Date Calc
No
Instruction Mode
In Person
LMS File Type
Blackboard CourseInfo 4
Name
Lecture
OEE Workload Hours
0
Optional Component
No
Preferred Room Features
Academic Scheduling
Workload Hours
3