New Product Design and Development

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Overview

Subject code

MKT

Course Number

9751

Description

This course is designed to explore the design and development of new products. We will examine a variety of ways of hearing the voice of the customer and then translating this information into design criteria and product specifications. The course includes a team approach to idea generation and creativity techniques, concept development, concept evaluation and testing, and commercialization.

Career

Graduate

Credits

Value

3

Max

3

Min

3

Course Count

1

Number Of Credits

3

Number Of Repeats

1

Repeatable

No

Contact Use

Yes

Generate Attendance

No

Left Use

Yes

Present Use

Yes

Reason Use

Yes

Tardy Use

Yes

Template Override

No

Time Use

Yes

Attendance Type

Class Meeting

Auto Create

No

Code

LEC

Instructor Contact Hours

3

Default Section Size

35

Final Exam Type

Yes

Include in Dynamic Date Calc

No

Instruction Mode

In Person

LMS File Type

Blackboard CourseInfo 4

Name

Lecture

OEE Workload Hours

0

Optional Component

No

Preferred Room Features

Academic Scheduling

Workload Hours

3