Search Engine Marketing
Overview
Description
This course will address the specific strategies and tactics to execute Search Engine Optimization (SEO) and Search Engine Marketing (SEM) programs. By the end of this class, students will have learned the basic tags for organic search optimization and how to update web page content to maximize visibility on Google, Bing & Yahoo. Students will also learn how to develop keyword lists, ad copy, etc. and in turn optimize for performance in paid search programs like Google's AdWords and Bing/Yahoo's AdCenter platforms.The course is an elective choice in the MBA major in marketing and in the MS in Marketing program. It is a general elective for students in other MBA majors.Pre- or Corequisite: MKT 9703
Career
Graduate
Credits
Value
1.5
Max
1.5
Min
1.5
Course Count
1
Number Of Credits
1.5
Number Of Repeats
1
Repeatable
No
Contact Use
Yes
Generate Attendance
No
Left Use
Yes
Present Use
Yes
Reason Use
Yes
Tardy Use
Yes
Template Override
No
Time Use
Yes
Attendance Type
Class Meeting
Auto Create
No
Code
LEC
Instructor Contact Hours
1.5
Default Section Size
30
Final Exam Type
Yes
Include in Dynamic Date Calc
No
Instruction Mode
In Person
LMS File Type
Blackboard CourseInfo 4
Name
Lecture
OEE Workload Hours
0
Optional Component
No
Preferred Room Features
Academic Scheduling
Workload Hours
1.5