Advertising Account Management
Overview
Description
This course teaches the fundamentals of advertising account management, one of the five “pillars” within today’s advertising agencies along with research, media, account planning, and creative. The highly interactive curriculum combines concepts, models with practical applications, assignments and exercises. It provides students with a primer on how to function as an Account Manager in today’s highly competitive and technological advertising and communications world. Students will benefit by learning: (1) how today’s modern advertising and communications agencies operate; (2) the roles and responsibilities of an account manager and key agency department; (3) how advertising campaigns are developed and executed; and (4) how to analyze advertising strategies and campaigns.
Career
Undergraduate
Credits
Value
3
Max
3
Min
3
Course Count
1
Number Of Credits
3
Number Of Repeats
1
Repeatable
No
Contact Use
Yes
Generate Attendance
No
Left Use
Yes
Present Use
Yes
Reason Use
Yes
Tardy Use
Yes
Template Override
No
Time Use
Yes
Attendance Type
Class Meeting
Auto Create
No
Code
LEC
Instructor Contact Hours
3
Default Section Size
30
Final Exam Type
Yes
Include in Dynamic Date Calc
No
Instruction Mode
In Person
LMS File Type
Blackboard CourseInfo 4
Name
Lecture
OEE Workload Hours
0
Optional Component
No
Preferred Room Features
Academic Scheduling
Workload Hours
3