Business Fundamentals: The Contemporary Business Landscape

This is a required introductory course for business majors at Zicklin School of Business, including both Zicklin students and transfer students. The course stresses five pillars essential for success in business: (1) quantitative analysis; (2) communication skills; (3) ethical decision-making; (4) research; and (5) globalization. Students will write memos and reports, make oral presentations, and use Excel to model and solve business problems. Students in the class will conduct a comprehensive research study - the Shadow-a-Company project. This research project requires students to collect and analyze comprehensive business data about a prominent company and formulate strategy for the company.The research project enhances the students’ understanding of real-world business, emphasizing the five pillars and problem-solving skills, using the analytical methods covered in the course.