Social Media Marketing
Overview
Description
This course will study in detail the specific strategies and tactics necessary to execute Marketing and Advertising programs that leverage Social Media platforms. By the end of this class, students will have learned how to develop a Social Media presence for both themselves as individuals and for corporate entities or small businesses alike. In this course, we will discuss best practices in Social Media and work on websites that include Facebook, LinkedIn, Google+, Twitter, etc., as well as blogs, feedback mechanics, and more. The course is an elective choice in the MBA major in marketing and in the MS in Marketing program. It is a general elective for students in other MBA majors.Pre- or Corequisite: MKT 9703
Career
Graduate
Credits
Value
1.5
Max
1.5
Min
1.5
Course Count
1
Number Of Credits
1.5
Number Of Repeats
1
Repeatable
No
Contact Use
Yes
Generate Attendance
No
Left Use
Yes
Present Use
Yes
Reason Use
Yes
Tardy Use
Yes
Template Override
No
Time Use
Yes
Attendance Type
Class Meeting
Auto Create
No
Code
LEC
Instructor Contact Hours
1.5
Default Section Size
30
Final Exam Type
Yes
Include in Dynamic Date Calc
No
Instruction Mode
In Person
LMS File Type
Blackboard CourseInfo 4
Name
Lecture
OEE Workload Hours
0
Optional Component
No
Preferred Room Features
Academic Scheduling
Workload Hours
1.5