Digital Media Management

This course introduces students to the various information technologies that are common in the media and entertainment industries. The students learn how those technologies are used, the opportunities they provide for media executives to position their companies amid severe disruptions, and the threats they pose to traditional media. Specifically, students learn the strategies, techniques, and technologies used in the production, distribution, and monetization of digital media and learn to understand, analyze, and implement them for business purposes. As part of the course, the students are expected to use technology to launch and maintain a media property or a product or service relevant to the media industry. They also learn about the technologies used to gauge progress toward strategic goals through measurement of various metrics. Finally, they gain an understanding of the challenges of managing technology-based media effectively to achieve business objectives.