The Art of Persuasion

This course is an experiential deep dive into the lifeblood of any business activity --communication. The importance of communication is magnified in an entrepreneurial setting. Entrepreneurs need a higher command of communication ingeneral and of selling and negotiation in particular. Entrepreneurs need not only to sell products and services but must be able to illustrate the value of their dreams, their ventures, their company culture, and more. Great ideas are of little value if you can’t persuade someone else of their worth and get their support. This course offers the students opportunities not only to learn, but to apply the necessary mindset, tools and strategies for communicating in selling and negotiation. This is done through role-plays, presentations, in-class working sessions, and a marketplace negotiation.