Corporate Communication

This course focuses on the theory and process of communication in a corporate context, focusing on communication types, functions, strategic analysis, and developing trends in internal and external corporate communication practice. It builds on a foundation of sound business communication, and uses a variety of techniques, such as case analysis and problem solving. Particular attention is paid to topics such as functioning in a global environment, the role of ethics, the impact of technology and the environment, crisis planning, media management, reputation, and stakeholder relationship management.