Corporate Communication

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Overview

Subject code

COM

Course Number

4000

Description

This course focuses on the theory and process of communication in a corporate context, focusing on communication types, functions, strategic analysis, and developing trends in internal and external corporate communication practice. It builds on a foundation of sound business communication, and uses a variety of techniques, such as case analysis and problem solving. Particular attention is paid to topics such as functioning in a global environment, the role of ethics, the impact of technology and the environment, crisis planning, media management, reputation, and stakeholder relationship management.

Career

Undergraduate

Credits

Value

3

Max

3

Min

3

Course Count

1

Number Of Credits

3

Number Of Repeats

1

Repeatable

No

Contact Use

Yes

Generate Attendance

No

Left Use

Yes

Present Use

Yes

Reason Use

Yes

Tardy Use

Yes

Template Override

No

Time Use

Yes

Attendance Type

Class Meeting

Auto Create

No

Code

LEC

Instructor Contact Hours

3

Default Section Size

35

Final Exam Type

Yes

Include in Dynamic Date Calc

No

Instruction Mode

In Person

LMS File Type

Blackboard CourseInfo 4

Name

Lecture

OEE Workload Hours

0

Optional Component

No

Preferred Room Features

Academic Scheduling

Workload Hours

3