Creating Entrepreneurial Opportunities

This course explores how opportunities for creating new value in new ways are identified. The different pathways to opportunity (i.e., recognition, discovery, and creation) are examined as a function of the interaction between the individual and the environment. Students will develop an inventory of potential opportunities and then identify the one most worth pursuing based on a combination of characteristics of the individual and the opportunity. With the chosen opportunity in mind, students will develop a user-driven value proposition that articulates how they intend to create value, which they will present at the end of the course.