Facework Communication: Impression Management

This course examines interpersonal and cross-cultural theories related to improving effective communication generally, and between individuals from different cultures via the practice of facework. Particular focus will be placed on different methods of facework – the communication carried out to allow others to maintain their dignity while communicating and to prevent embarrassment – and theories related to facework prevalent in the communication field. Topics include Social Exchange Theory, Communication Accommodation Theory, Uncertainty Reduction Theory, Contact Theory, Face Negotiation Theory, and Attraction Theory, among other concepts to accomplish more effective communication through carrying out various communicative strategies.