Managing Creativity, Innovation and Ideation in Startups and Corporations

This course provides a set of advanced insights into the theories and applications of creativity and innovation in business. The focus is to develop students’ understanding of new management tools to discover ideas, and to turn them into successful business opportunities in corporations or start-ups. By using a multidisciplinary approach, this course emphasizes experiential learning and applies a business perspective to the generation and implementation of creativity and innovation centered on specific business environments that aim for sustainable growth through innovation. As entrepreneurial ventures, private enterprises and publicly held corporations are all preceded by new emerging businesses. This course highlights the role of creativity and innovation at the various stages of the evolutionary processes associated with business creation, growth and development.