Marketing the Arts

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Overview

Subject code

FPA

Course Number

9140

Description

This course will provide an overview of techniques utilized by arts businesses to increase sales, develop and retain audiences, and create awareness. Students will learn to select marketing tools to suit strategic goals and budget limitations, develop brand recognition, coordinate messages across media, manage press relations, create marketing budgets and sales projections, and evaluate campaign results.

Career

Graduate

Credits

Value

3

Max

3

Min

3

Course Count

1

Number Of Credits

3

Number Of Repeats

1

Repeatable

No

Contact Use

Yes

Generate Attendance

No

Left Use

Yes

Present Use

Yes

Reason Use

Yes

Tardy Use

Yes

Template Override

No

Time Use

Yes

Attendance Type

Class Meeting

Auto Create

No

Code

LEC

Instructor Contact Hours

3

Default Section Size

10

Final Exam Type

Yes

Include in Dynamic Date Calc

No

Instruction Mode

In Person

LMS File Type

Blackboard CourseInfo 4

Name

Lecture

OEE Workload Hours

0

Optional Component

No

Preferred Room Features

Academic Scheduling

Workload Hours

3