Managing a Business Analytics Practice

This is a course on strategic and tactical issues in managing the business analytics function. Through recent case studies, students will learn innovative ways that analytics has become a competitive instrument. Case studies are selected so that students learn about the application of analytics across a breadth of industries. Students will also focus on the complex task of assembling and managing the interdisciplinary teams needed for a successful analytics deployment. Student teams will identify a functional area of business (such as banking/finance, accounting/tax, marketing, operations, etc.) or a particular industry to apply analytics concepts in a novel fashion. The course culminates with student teams developing a formal business plan for their analytics ventures.