Strategic Communication for the Public Good
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Overview
Description
Students will create and manage strategic communication initiatives for a range of public causes. The course focuses on theories of persuasion and social influence, and classic and digital media campaigns such as public service announcements against drunk driving and ads for political candidates. Through such studies, classmembers will learn how to apply communication strategies and persuasion principles to influence diverse audiences in contemporary contexts involving issue advertising, social marketing, and the running of ethical and effective campaigns forpublic organizations.
Career
Undergraduate
Credits
Value
3
Max
3
Min
3
Course Count
1
Number Of Credits
3
Number Of Repeats
1
Repeatable
No
Contact Use
Yes
Generate Attendance
No
Left Use
Yes
Present Use
Yes
Reason Use
Yes
Tardy Use
Yes
Template Override
No
Time Use
Yes
Attendance Type
Class Meeting
Auto Create
No
Code
LEC
Instructor Contact Hours
3
Default Section Size
30
Final Exam Type
Yes
Include in Dynamic Date Calc
No
Instruction Mode
In Person
LMS File Type
Blackboard CourseInfo 4
Name
Lecture
OEE Workload Hours
0
Optional Component
No
Preferred Room Features
Academic Scheduling
Workload Hours
3