Entrepreneurial and Small Business Experiences

This course offers BBA students the opportunity to learn from case studies why and how some businesses are successful while others fail. Lectures will focus on specific entrepreneurs and their businesses. Students will determine the characteristics, environment, and strategy required for success. Guest entrepreneurs will be invited to speak, and their business ventures analyzed. Teams of students will present one of the cases to the class; each student will also write an analysis of one of the other cases that is presented in class. The course will cover the full range of relevant issues from conception and start-up phase, financial issues, valuation techniques, and exit strategies. Special issues such as ethical considerations, not-for-profit sector entrepreneurship, and turnaround management will also be addressed.