Corporations and the Media

This course will allow both business journalism and corporate communication students an inside look at the corporation. Knowledge of structure, organization, decision-making, communications, culture, goals, and politics is crucial to students and practitioners in both specialties for very different reasons. The business journalist must know the "inside" of a corporation in order to report effectively to the public newsworthy events, decisions, and changes in course. The corporate communications specialist must intimately know how a particular corporation or an area of business works so that information most favorable to the outside world can be selected and effectively disseminated. This course will allow students in both programs to familiarize themselves with the internal working of organizations, focusing particularly on those areas of organizational structure where information about an organization is most readily available.